Powerful Visuals

that speak to


what you do

the heart of

The heartbeat of your business is serving people and following your passions. Adding value, charging more, and getting your name out there? That’s the hard part of being in business for yourself.

Friend, you don’t have to do this alone. What if you could have a mentor by your side to guide you in discovering and capturing the aesthetics of your brand so you can create visual impact, stand out meaningfully, and show the world what makes your brand uniquely awesome? Let’s tell your story in a way that’s true to you, through cohesive visual direction that stands out, sets you apart, and tells your unique story.

Art Direction

"If Lucia comes into your life and you get the opportunity to work with, create with, and know her, you are so blessed. I instantly knew she was someone I wanted in my life on some level. There was no question that she would be the one to help me with my rebrand. What a dream it was to create with Lucia, who is considered one of the best in the industry, and someone I looked up to in many other ways. She saw my heart and my vision and flawlessly made what I visualized come to fruition."

Kind words

Candace Haroun,
Candace Cross Photography

Jenna kutcher

As Seen In

With us, art direction will give you editorial images that are not just beautiful — they’re strategic and smart, making your offers stand out no matter what you sell. Service provider, shop owner, or e-commerce store? We’d love to partner with you.


We begin with strategy to create organic, heart-led relationships with consumers, developing a story that is the life of the brand. The result? Customized graphics, photography, and imagery that gives your brand a powerful, professional presence.

Visual Strategy

The visual strategy we set at the beginning of the project leads us to concepting and storyboarding that guides the aesthetic of the brand. No matter if you’re creating a new website or updating product imagery, placing more emphasis on social media campaigns, or launching a new collection, we’re here for ya.

Art Direction

From production and creation to scouting, sourcing, and casting, we work with brands on everything from campaigns and collections to branded content and editorial features. We’ll work closely with your photographer, videographer, stylist, and creative team to execute the best possible campaign.

Set styling

The Details

Our work is entirely driven by heart-led stories. We’ll get to drafting the visual direction (colors, moodboards, locations, etc.) so you can not only approve it, you’ll fall in love!

Concepting & Storyboarding

We know — you’ve heard the chatter about strategy in all the corners you hang out online. But we’re the real deal. Everything we do is driven by solid strategy so our art direction is 100% personalized to your brand.


Overwhelmed by the idea of tracking down models, finding locations for your photoshoot, and sourcing all the little details? We take care of it all for you. Sit back and let us manage scouting, sourcing, casting, and creation.


You’ll come away with content that is perfect for editorial features, websites, social media, and more so you’ll have a presence that’s cohesive in every way.

Branded Content

Your ad graphics will be customized and mindfully created to grab attention, with fonts, colors, and elements that sync with your brand.

On-brand Graphics

We’re all about connection here. As we collaborate with our team, we will always check in with you, take your insights into account, and lead the charge so your project is fun and successful.

Team Collaboration

A top printmaking studio specializing in iconic wallpaper, drop it MODERN invited us to collaborate on a collection of exclusive wallpapers. Through art direction, design and development, social strategy, and a strategic marketing launch, we successfully released a collection that was featured in Elle Decor and other prominent media.

Drop it modern



Featured Collaboration

Case Study

Services Provided:

art direction | graphic design | marketing strategy

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“I cannot thank you enough for guiding me through this journey and for all your help and wisdom! You are truly called to lead and mentor MANY creatives and artists to discovering their focused purpose and mission! I’m so overwhelmed and grateful for you and your heart! You were made for this!”

kind words

Caroline Cervantes, Event Designer & Producer


Ready to collab on your project? Get started by booking a free, no-pressure 15-minute discovery call to learn more about what we do and find out how we can help you grow your creative business through art direction. 

Hell Ya I'm in! →




Once we decide we’re the perfect fit, we invite you to book your 2-hour intensive workshop first. In this extended consultation, we will deliver an art direction roadmap outlining our goals and plans for the project. Once this is approved, we’ll follow up with a detailed report and quote for the entire scope of the project, including execution of each element that’s involved in your campaign.

Brand Intensive Workshop


Time to celebrate! We’re officially in business. Now it’s time for us to begin work on all the elements we discussed in our strategy workshop, from visual strategy to concepting, storyboarding, and production.

Start with Strategy

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“When we work together the outcome is an           image better than what I could have done on my own. She has the ability to spot trends in my own work and put words to help define my style and target audience.”

Jen Sosa, Photographer



Harlow & Grey 

Esselle SF 

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Donny Zavala 

Very Mary Inspired 

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Have questions about how it all works? Keep reading for the answers you’re craving about all things art direction.

Frequently Asked Questions

Not at all! You are not too small of a business to do work that matters. We work with both solopreneurs and larger brands alike, and we find that all creative brands can benefit from art direction. What our clients see after working with us is increased confidence in their brand, more inquiries, strategic campaigns that actually lead to sales, and, ultimately, killer ROI on their investment with us. We get it — art direction is an investment, but it’s one that you will absolutely benefit from.

Do I have to be a big brand to benefit from art direction?

Definitely! We find that most of our clients are investing in art direction because they’re looking to boost their revenue and gain higher profit from their campaigns. While we can’t expressly guarantee you’ll make your investment back, we have seen it time and again with our clients. 

If I want more clients, is art direction right for me?

We call it art direction because, well, we give you direction. While we love to have your input as we learn more about your business and begin strategizing, we are here to take the visuals off your plate so you can focus on what you love and serve even more clients & customers within your business.

Do I need to tell you what I want things to look like or do you do that for me?

Originating from the Italian phrase for the color tones that create full spectrums, Tono & Co is a team of artisans creating handmade textiles in their Santa Ana Studio. Owner and florist-by-trade Janelle Nicole Thomson sought our guidance to communicate all that Tono stands for through color-driven photography that would sell their products with ease. Our art direction, expressed through product imagery, made it possible for Janelle to launch her e-commerce shop and grow her studio into an enduring brand with artistry at its core & heart.

Tono & Co.



View Project Gallery →

Featured Collaboration

Case Study

Services Provided:

Art Direction | Brand Strategy

Take your brand to the next level by discovering your aesthetic direction and growing your business authentically and

with heart.

Make your dreams into plans →

are you ready to take the first step?


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