hey friend!

Creative director. Community Builder. Storyteller.

I'm Lucia Pador

I’m a California-raised art director, brand stylist, community builder, and educator for passionate creatives on a mission to do good. 

Let's get to know each other:

Through art direction, storytelling, strategy, resources, and community, I’m here for the ambitious creators ready to harness big ideas through visuals with heart, launches that build relationships, and partnerships that bring more beauty, faith, and compassion into the world. (Doesn’t that sound fun?)

A design school grad turned creative director, I’ve been at this since 2009 (That’s pre-Instagram! Can you even imagine running your biz without it?).

Featured in top media, with projects that have hit the IRL and virtual pages of New York Times, Elle Decor, Who What Wear, Style Me Pretty, and more, I’ve worked with some of the most influential creatives today (for real, check out my Goal Digger podcast episode for more on that).

It’s my purpose to help creatives & makers transform their lives, create beautiful things, and stand out in all the right ways online. With over a decade of experience as a creative director, I’ve worked with some of the biggest creative names and been featured in prominent media. But you know what really lights me up? Seeing you succeed.

As a creative director, I’m deeply driven to help you thrive. Digging deep into my intuition, guided my empathy, connectedness, aptitude for all things aesthetic, and gift for teaching others to harness their gifts into their fullest potential, you can be sure that your project will be guided, with care, competence, and collaboration.

What I'm passionate about: storytelling. authenticity. connection. Will you join me?

WILL YOU JOIN US? OUR PLEDGE →

Hi Love. I'm Lucia.

What I do

Honestly? Marketing is daunting AF, nevermind making it pretty.

As much as you want to take your business to the next level, getting there is totally different than daydreaming about it (even if you dream big!). As a creative on the Wild West internet, comparison, imposter syndrome, insecurity, and all the other fun stuff that comes with owning a creative business just takes over. Plus, you’re multi passionate as hell about #allthethings. 

How do you get your name out there when you just want to make beautiful things and connect with your very favorite people? The algorithm doesn’t seem to appreciate it. Why are we running our businesses based on the approval of a robot anyway?

What if there was another way to do business? To create from the heart with intention and love, to build community instead of competition, to stand out, get mentorship, connect with people like you, and put yourself out there without all the scaryness that comes with showing up?!

What if you could express your artistic side, find out what works best aesthetically so you can own your awesome and book out your services, fill up Zoom rooms with people who can’t wait to learn from you, and originate a business with a heartbeat that’s deeply rooted in the people you serve?

Creating a business powered by what you love IS possible, friend. I know because I’ve been where you’re standing right now.

Back then, there were no digital magazines, and the wedding industry wasn’t having any of it. But I was tired of seeing a lack of transparency and diversity in the pages of every magazine I opened in the checkout line. So I created my own, and with it, I found my love for creating photoshoots, collaborations, advertising, marketing, content creating, and editorials. 

Before I knew it, I had a client list full of passionate business owners ready to elevate their brand. Without a website, I was booking out my creative direction services, building brand identities, art licensing my patterns to household brands that would put my artwork on everything from prints to furniture. 

I helped my clients go from stressed-out service providers to creatives with product lines, ecommerce shops, and booked-out courses. I helped moms who once worked full time have their own six-figure agencies and studios. 

We quickly evolved from a wedding magazine into a multi-media platform for creatives and an agency for artists of all kinds to grow their businesses with heart. From publishing beautiful images and stories to producing beautiful shoots and events, I was driven to create inspiring art and beautiful designs while collaborating with brilliant creative minds. 

Everything I went through drove me to put more beauty out into the world. Where am I now? We have a home we love, where we’re well on our way to financial freedom. 

It’s my purpose to help people transform their lives. Whether it’s out of poverty, out of fears and doubts, out of past traumas, out of shame into financial freedom, creative confidence, standing tall in their past and their stories with strength, purpose, and inspiration. 

As a creative director, I’m deeply driven to help you succeed. Digging deep into my intuition, guided my empathy, connectedness, aptitude for all things aesthetic, and gift for teaching others to harness their gifts into their fullest potential, with me, you’ll succeed for sure.

In 2009, I teamed up with 3 of my friends to launch a wedding magazine out of my 600-square-foot apartment. I didn’t know when the next paycheck was coming and I hustled hard to make our life better.

I get it. You live on the internet and you want to know why should I stick around when there’s sooooo many other places to hang out online?

What makes me different?

We're here to be a gathering place, a community, a place where diverse voices come together to bond over shared ideas and connect as like-minded individuals. We're an experiential destination for creatives bringing big ideas down to earth through powerful visuals, artistry, and imagery that speaks to the heart of what  they do best: whatever it is they love most.

We're a design house for dreamers and a platform for creatives intent on building their empire with grace.

Let's get started →

Jenna kutcher

As Seen In

Who doesn't love a good ol' Buzzfeed-Style quiz?

Bon Appetit, Magnolia, Travel & Leisure

The Lucia Quiz

01. the magazines I can't stop reading:

Laneige Lip Balm

02. in my bag, I always have:

Jocko Podcast

03. the podcast I listen to on repeat:

Home Decor and Pretty Dresses

04. WHEN I ONLINE SHOP I CAN’T STOP ADDING THESE TO MY CART:

Going on Tour as One of Janet Jackson’s Dancers

05. Alternate Universe JOb:

Everything Studio McGee

06. Fave Target OBsession:

Korean Dramas

07. The Show I binge M–F:

Scottsdale, Arizona

08. NExt Place I'm Traveling:

A Warm Cup of Tea

09. Drink of Choice:

Having a good laugh with family & friends

10. When I'm Not Working, You can Find Me:

“Lucia is a creative          You would be lucky to be a part of any project she was a part of. You know if she is in the outcome will blow your mind and always exceed your expectations!”

SHARON PARK, Makeup Artist

genius.

Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? 

"Quick testimonial: kind words from a client about how well you were able to serve them in this role." – Client Name

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My role in your journey:

Art Director

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Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? 

My role in your journey:

Community Builder

"Quick testimonial: kind words from a client about how well you were able to serve them in this role." – Client Name

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Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? 

My role in your journey:

Launch Strategist

"Quick testimonial: kind words from a client about how well you were able to serve them in this role." – Client Name

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Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? How do you help your clients? Describe this role: what do you do in this role? 

My role in your journey:

Pattern Designer

"Quick testimonial: kind words from a client about how well you were able to serve them in this role." – Client Name

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Discover how to harness your gifts into a powerful and profitable business that’s not only aesthetic.

It's made to grow.

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Get started on your own:

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You deserve to brand well. That’s why I’m giving you everything you could possibly need to grow as an artist, maker, wedding pro, influencer, or educator through the shop. Whether it’s a planner to launch your next offer that you’re after or a sales page template, stock photos, or simply inspirational AF wall art for your office that captures your fancy, we’re here for it!

Brand Well Shop

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I see you, seeking others on the same journey as you. You’re creative, but you need a lil’ direction. Friend, know that you are where you need to be for guidance. From pdfs to checklists to workbooks, I’ve got you covered when it comes to all things creative. Skip the starving artist talk and get to making money with your brand. The right way, of course.

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When we create together, beautiful things happen. From inspired creative direction, custom pattern design, art licensing, and launch strategy that goes beyond funnels, reaching into the heart of your business, we bring your big ideas down to earth and visually guide your brand so beautiful isn’t simply an ideal for your brand— it’s a reality and a game-changer for your future direction.

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